When it comes to attracting traffic, Amazon has a lot to teach the rest of the world. Amazon can help educate other businesses on how to draw such strong numbers. Here are three ways you can learn from Amazon to boost your business.
Create and Maintain an Online Presence
Maintaining an online presence is easier than ever in this day and age. You need to stay connected with your customers solely because they expect you to be online as much as they are online. These days, customers do not leave their smartphones or handheld devices lying around.
Having a website is absolutely imperative to starting your online presence. Search Engine Optimization (SEO) is when people Google your business and your name pops up first. You want to make sure that when people look for you online, you’re there. Social media is a much cheaper way to accomplish that goal. If you don’t want to sign up for a web page just yet, try creating a Facebook page for your business, where people can contact you directly online. This way, people have a way to chat with you and add credibility to your business.
Provide Them with Excellent Service
Amazon follows a customer-centric approach, meaning they focus on customers having an excellent experience. They offer top-notch customer service support, along with a customer forum and comprehensive FAQ sections.
You too can adopt a customer-centric approach by offering your customers updated information, such as helpful videos, common error codes, and how-to instructions. In short, you need to provide your customers with proactive customer service support. If you are an ATM distributor for instance, you should have a website that features a phone number, email support, and an online chat option.
Get to Know Your Customer
Amazon uses customer feedback and analytics to determine what products you want to provide to your customers and at what price. You can use transaction volumes, financial institution information, and withdrawal sizes to determine the optimal way to serve the interests of your customers.
You can use Google Analytics on your website to figure out what types of customers want to purchase ATMs. It’ll show you information about their age, country, gender, and how much time people spend on each page. You can use it to figure out who need to market to and what pages are and are not working on your website.
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