If you are an Independent ATM Distributor (IAD) or a small business seeking to increase your foot traffic, finding the perfect spot to place your ATM is half of the battle when it comes to usage amounts. There’s a reason why the cliché states, “location, location, location.”
In Plain Sight
If you have a retail store and would like to offer your customers the added convenience of an in-house ATM, it completely defeats the purpose of having an ATM if you hide it away where customers can’t easily find it. ATMs that are readily available get more use. That being said, it is important to keep in mind the ATM users want some privacy when it comes to conducting their transactions. Placing the ATM in a high-traffic area of the store might make customers uneasy about their PIN information being seen by a nefarious onlooker.
According to the Federal Reserve Bank of San Franciscos, 2020 Findings from the Diary of Consumer Payment Choice, “Cash is used heavily for small-value payments, about 47 percent of payments under $10.” Store owners who place small ticket items near the ATM are more likely to have an increase in their sale dollar amounts.
Bitcoin is an increasingly popular crypto currency around the world. Store owners who want to offer Bitcoin ATMs to their customers can easily place their cash ATM next to the Bitcoin ATM. Bitcoin ATM users may also find the need for cash currency and take advantage of a readily available cash ATM.
Given the opportunity to increase foot traffic in your store and to increase revenues from acquired ATM fees, it’s important to think through the best placement for your ATM before having it installed.