Nowadays, different generations of people prefer businesses to give them variety of options to make payments. In fact, they expect businesses to tell them they can pay by cash, card, or check. Therefore, it is important that business owners offer their customers more than one option when it comes to making a purchase. Otherwise, it leaves a bad impression. It is important for business owners to learn the type of payment method each generation prefers over the others. Here is what you need to know:
Millennials are comfortable using several types of payment methods as long as it does not involve a pen and paper. They also do not prefer using a credit card to make purchases because they do not want to find themselves in debt. However, they do prefer using a debit card, which is why more and more businesses are investing in an ATM machine.
Generation X customers primarily use debit cards and credit cards. Out of the two, they use a debit card to make a purchase more often than a credit card. For this reason, businesses need to have an ATM machine at Generation X’s disposal so they can withdraw money in order to complete a transaction.
Baby Boomers shun technology when it comes to making payments. They do not like making payments using their mobile phone. Instead, they prefer using a debit card or a credit card to make a purchase. Business owners would be wise to have an ATM machine installed at their business so they can offer Baby Boomers the convenience and facility of having readily-accessible cash.
All of these generations of people have one thing in common that they all prefer using a debit card or cash to make a purchase, which is why it is important for business owners to invest in a quality and reliable ATM solution.