Have you tried every trick in the book to entice customers to visit your store? If your efforts to attract people to walk in through your door to buy something failed, do not give up just yet. You can still continue to hold sales, offer discounts, have contests, and pass out fliers. In addition to doing all of these things, you need to think out of the box. Look around you.
What are other stores in your area doing that you are not doing? If you see ATM machines at these stores, that is what you are doing wrong. You need to place an ATM machine in your store to increase foot traffic.
ATM Machines Attract Millennials
Most millennials have become accustomed to using their debit card to make purchases instead of carrying cash with them. In fact, one of the first things they look for when they visit a store is for an ATM machine. Even if they do not look for an ATM machine, they expect the store to have one. If they store does not have one, there goes their sale. You need to cater to the millennials.
ATM Machines Encourage Impulsive Purchases
Your goal is to convert a potential customer into a paying customer. You can do that by offering them with the facility of an ATM machine. They may not have entered your store with the intention to buy, but seeing an ATM machine may change their mind.
ATM Machines Promote Word of Mouth
People who have visited your store to use your ATM machine may mention your store’s name to other people so if they are ever in the same area, they can use your ATM to withdraw cash. When words gets out that your store has an ATM, more people are then likely to enter your store.